CRM and Customer Loyalty
CRM vs. Customer Loyalty: Understanding the Critical Differences Excerpt: Are CRM and Loyalty systems interchangeable? Far from it. While often grouped together under "Customer Experience," these platforms serve fundamentally different business goals and require distinct technical architectures. In this article, we dive deep into the specific design principles that set them apart—from the real-time, high-volume requirements of a Loyalty platform to the data consistency and process-driven nature of a CRM system. Discover why successful brands don't choose between the two, but instead deploy a "Best of Two Worlds" strategy to maximize customer value.
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